Building a Quantitative Questionnaire: What Are the Best Type of Questions?
There Are Many Types of Questions That Are Beneficial in Online Surveys, Phone Surveys, Email Surveys, or Other Forms of Quantitative Research. Read on to…
There Are Many Types of Questions That Are Beneficial in Online Surveys, Phone Surveys, Email Surveys, or Other Forms of Quantitative Research. Read on to know the right question for consumers’ insight.
So you’re looking to build a quantitative questionnaire, and you want to know the best type of questions. We’ll give you the rundown so that you can get started with your research ASAP and make your results super accurate.
Quantitative research is excellent because, when done right, it makes it easy to see patterns in your responses, and it helps you find trends and spot problems. It’s also a great way to do some pre-and post-testing, which can be helpful if you’re trying to dig into what works when it comes to marketing.
When building a quantitative questionnaire, it’s essential to incorporate these types of questions throughout the survey:
Question Type #1: Multiple-Choice
When it comes to creating your quantitative questionnaire, you’re going to want to start with the basics. And when it comes to basic survey formats, it doesn’t get much more fundamental than the multiple-choice question!
These questions are great for collecting data that is easy to analyse, which can be super helpful when you’re looking to compile and use your results.
Multiple choice questions aim to exhaust all possible answers. However, it can restrict the audience from expressing themselves fully. Our online survey company recommends adding an “Other; please specify” answer choice to reduce bias in your results and give your audience a chance to respond.
Question Type #2: Likert Scale
You’ve probably seen them before: questions that ask you to rate something on a scale of 1-10. Typically, the answer options will include a scale ranging from one extreme to another, such as not at all satisfied to very satisfied or “strongly disagree” to “strongly agree”.
Likert scales are an effective way of measuring people’s opinions or attitudes in various settings and situations. They help measure agreement, frequency, likelihood, and importance. They are also great for measuring customer or employee satisfaction.
The main advantage of using Likert scales is that they are easy to understand and can be interpreted easily by even the most layperson of respondents. If you want a good idea of just how much your customers like your product or service (or maybe don’t), this is the question.
Question Type #3: Semantic Differential
Semantic differential questions are similar to Likert scales in that they both measure attitudes by presenting a series of statements, each followed by a sequence of choice responses.
However, semantics is a different scale because it doesn’t follow the standard “strongly disagree to agree” pattern; instead, it shows disagreement on one side and agreement on the other. Additionally, semantic differential questions use bipolar choices, such as good and bad, offered on opposite sides of a scale with a precise midpoint.
Semantic differential questions are helpful when it comes to asking respondents how they feel about something. For example, you could use this type of question to ask respondents how they think about a new product launch by your company.
Question Type #4: Dichotomous
Have you ever had to decide if you’re a cat or dog person? If yes, you just answered an example of dichotomous questions.
“Dichotomous” is a fancy way of saying there are two options: yes or no, true or false, in or out. Market surveys tend to have these questions: Did you have a good experience? Do you have suggestions for improvement?
Dichotomous questions are simple, with no long-winded answers. However, their use is limited to only a few situations they apply. It’s important to remember that not every question fits the simple yes/no choice.
Building a questionnaire takes time and thoughtfulness. If you’re looking for help with your survey question, contact us at Grapedata. Our team can work with you on building a quantitative questionnaire that meets your needs and goals!