Discovering the Concept of Expert Calls and How to Conduct Them
These Micro-Consultations Provide Clients with Access to the Leading Experts in the Industry
Communication networks were developed greatly since the late 80s of the 20th century, and so did services based on them. Among the most popular we can find market surveys, consumer surveys, and expert calls.
If you need expert or professional advice, market analysis, Survey Research Specialists, or opinion regarding complex situations, you should ask for an expert call.
What Are the Most Important Questions?
An expert call as a procedure is quite simple if you know what to do. Providers of such services usually provide some recommendations to their clients. For example, you need to know that during the first 5-10 minutes of a call the agenda and the call tone are set.
This initial time period is used to arrange all the details and prepare the following stages of an expert call. If you are hesitating regarding the necessity of such expert consultation, you can end it without any payment.
Setting the agenda means that you have to explain what you want to obtain as a result of such consultation. Most of the involved experts are highly skilled in a specific subject area, so their knowledge is deep and specialized. You have to count on that.
Use Plain Language Instead of Industry Jargon
One more thing you need to consider is the industry-specific jargon and slang. Try to avoid it as the professional language of an expert may differ from your expectations and the words you use to speak in your market niche.
The language you use in expert calls should be understandable and clear. Use simple words and a smooth voice tone to address your needs. Uncommon words may puzzle even skilled professionals with a broad area of competence, therefore be unpretentious.
Request as Many References and/or Examples as Possible
Expert calls may last from several minutes to a couple of hours, and you may want to discuss several questions related to your problem. It may be confusing to find the right word, so do not hesitate to give an example as it can be the right thing at the right place.
Examples can explain your needs better and your ideas can be embodied in situations from the real world. Tell the expert how you feel about the negotiated problem, try to mention more details, and use digits instead of sophisticated concepts.
Some problems may be hard to deliver as they may be new to you, though try to bridge them with the needs of your organization. Use critical thinking to find suitable examples from your experience or the real world. Common sense will be helpful.
Before You Close a Call, Evaluate Your Plans and Goals First
When you get through the main part of the call, summarize what you get from it. Enumerate all that you’ve discussed and compare them to the goals and information you want to obtain as the result of an expert call.
Nowadays, the market for expert advice is large, fragmented, and complex. Its overall size is around USD 1.5 Bn, so if you want a piece of a pie you should go for it. Expert advice is extremely valuable as it can create additional profit, spur your marketing campaign, or tell you where to invest.
End your call by asking the expert about things that should be also done to solve your problem. Phrases like “Would you like something?” will make the call well-tuned, as the expert may have extra insights related to your problem.