The Ultimate Guide To Understand Quantitative Research

Quantitative research allows companies to examine clients’ and prospects’ tastes and preferences in a numeric, quantitative method, rather than a qualitative method. In some cases, it is more important to be able to measure the numeric responses by your clients than to ask them about their taste, which is often too intangible. 

What Is Quantitative Research?

Quantitative research is the activity of assessing a phenomenon based on numeric input and output, rather than any other inputs and outputs. Quantitative research is hence often utilized when attempting to make assessments of questions in the social sciences which are often difficult to address without using numerical, quantitative methods. Examples of quantitative research can be easily found when attempting to assess the popularity of politicians, for example. A frequently used question in such research is: How much do you approve of John Doe – Very highly, highly, neither highly or badly, badly, or poorly

Quantitative Research: 6 Characteristics

Structured tools: Structured tools such as surveys, polls, or questionnaires are used to gather quantitative data. Using such structured methods helps in collecting in-depth and actionable data from the survey respondents.

Sample size: Quantitative research is conducted on a significant sample size that represents the target market. Appropriate sampling methods have to be used when deriving the sample to fortify the research objective

Close-ended questions: Closed-ended questions are created per the objective of the research. These questions help collect quantitative data and hence, are extensively used in quantitative research.

Prior studies: Various factors related to the research topic are studied before collecting feedback from respondents.

Quantitative data: Usually, quantitative data is represented by tables, charts, graphs, or any other non-numerical form. This makes it easy to understand the data that has been collected as well as prove the validity of the market research.

Generalization of results: Results of this research method can be generalized to an entire population to take appropriate actions for improvement.

The Many Advantages Of Quantitative Research

Collect reliable and accurate data: As data is collected, analyzed, and presented in numbers, the results obtained will be extremely reliable. Numbers do not lie. They offer an honest picture of the conducted research without discrepancies and are also extremely accurate in situations where a researcher predicts conflict, quantitative research is conducted.

Quick data collection: Quantitative research is carried out with a group of respondents who represent the relevant population. A survey or any other quantitative research method is applied to these respondents and the involvement of statistics, conducting, and analyzing results is quite straightforward and less time-consuming.

Wider scope of data analysis: Due to the statistics, this research method provides a wide scope of data collection.

Eliminate bias: This research method offers no scope for personal comments or biasing of results. The results achieved are numerical and are thus, fair in most cases.