Hiring a Recruitment Agency for Market Research: 3 Benefits
So you’re thinking of hiring a recruitment agency to help with your market research. Congratulations! You are taking the first step towards giving your new…
So you’re thinking of hiring a recruitment agency to help with your market research. Congratulations! You are taking the first step towards giving your new product a fighting chance when it hits the market. Conducting market research with assistance from an agency will allow you to get insights from qualified participants that you need to make your product successful.
We’ve listed the three main benefits you can expect from hiring an agency and provided tips for getting the most out of their services.
- You Will Save Both Time and Money
DIY projects can be fun. But when it comes to market research, you can’t afford to cut corners by doing it yourself (DIY). To get the best results and the most return on your investment, a team of professionals must do your market research.
A DIY approach to market research might save you money, but in the long run, it’ll cost you (and your company) plenty, especially if the results aren’t accurate. You also risk exposing your research to bias and faulty methodology.
However, hiring a recruitment agency will give you high-quality results backed by years of experience and expertise in the industry.
An experienced recruitment agency will precisely understand how to effectively leverage their resources and connections to recruit people for your market research. They’ll also have access to panelists that are already vetted and ready to go—which means you won’t have to waste time or money searching for appropriate candidates.
- Find Out Where Your Market Research Participants Are Coming from
While you may be tempted to recruit participants yourself, this can be inefficient and leave you with a skewed sample group. A recruitment agency has access to an extensive pool of participants, so you can get what you need for your study.
The right participants for a study ensure an accurate result. For this reason, many market research companies use their facilities and don’t rely on external sources—it allows them to have absolute control over who will be recruited for the study.
Another reason is that it ensures confidentiality and anonymity between the client and the recruitment agencies. If a third party contacts the customer, it could cause complications in future studies and potentially breach confidentiality agreements that are in place between them and their clients.
If you’re looking for specific demographics or characteristics in your focus group, market research companies know how to recruit the best participants from experience and resources. They also have access to databases of people who have participated in previous studies with them.
- Quickly Find Participants
Focus group recruiting requires qualified participants, primarily when used to make business decisions. Understand your target audience and demography before starting market research.
These are some questions to consider:
- Who do you want to participate in your study?
- What age range do they fall into?
- Are there certain demographic factors that are important to your data?
- Is the study location-specific, or can the participants be from anywhere in the country?
- Will participants need to have specific education levels or working experience?
When you hire a professional recruiting company, they will take care of the participant qualification process. They will ensure your participants are qualified and fit your requirements. A recruiter will ask questions relevant to your project. This process saves time and money by getting rid of guesswork. You will have the best people available for your study.
The primary benefit of hiring a recruitment agency for market research is time savings. The time it takes to design a recruitment plan and execute it can be enormous. Not only does an agency help you with the execution, but they can also provide insight on the most effective ways to reach your target demographic and get them to participate.
Even better, the agency will handle all of the details of the study and will give you a final report at the end. Managing multiple parts of an extensive market research project by professionals relieves you of research headaches. The agency will also ensure that all participants are treated fairly, vital in market research.
GrapeData is just such an agency. We have worked with some of the biggest names in market research, and we can help you make your market research effective. Contact us today and learn how we can help you!