How Do You Conduct Quantitative B2B Research?
Breaking Down the Different Methods to Approach Quantitative Research
Quantitative research is a reliable tool to investigate a problem and obtain statistically- valuable information. If we are talking about a quantitative B2B survey, it uses a questionnaire that mostly consists of answers that generate quantitative data.
A quantitative B2B survey is conducted when decision-makers need to support their decisions with statistically-significant data gathered from suppliers, partners, wholesales, and even competitors.
In B2B Research, Face-to-Face Quantitative Interviews Are Rare
If you need such a survey to support your decisions, you have to choose mediators through which you will spread your questionnaires. The most popular types are face-to-face, telephone, and online surveys.
However, quantitative B2B surveys are rare as respondents (executives, managers, and decision-makers) usually do not want to go through them. As a result, respondents’ attraction may demand a significant amount of money, so it is quite pricey.
It is clear that B2B respondents are going to ignore your attempts to contact them, as they are busy people whose time is valuable. You may target them at events they might attend, but a few available respondents will distort a survey sample.
A Telephonic Approach Provides Control Over Participation in Quantitative Research
Phone qualitative B2B surveys are more effective, as you may reach more respondents and do not have to waste your time physically reaching respondents. Besides, respondents may be willing to conduct a short survey thinking you will not bother them in the future.
Telephone surveys usually provide more control over targeted respondents, nevertheless not all of them will be happy to take part in your survey, and most of the respondents might simply ignore you. However, you may increase their interest by sharing survey results with them or paying them some money.
Professional surveyors can predict the approximate number of responses, which is calculated as per cent of all calls. If you do not have a research department in your organization, you should consider using the help of professional surveyors.
Research Conducted Online Is Usually Preferred Because It Is More Time and Cost-Effective
By Emailing It
While multinational companies have large-scale research departments, small business owners are going to count on time and money in their possession. Online B2B qualitative surveys may be just the right solution as it saves a lot of resources. The most simple and efficient form of it is emailing. You may simply develop a questionnaire and send it to your target audience.
By Purchasing Respondents from a Panel
Though it is not the most popular way to gather a sample for your qualitative B2B survey, you may buy respondents from panel discussions of other surveyors and survey organizations. Even more, some specialized platforms may have a list of suitable respondents that are willing to go through your survey.
By Integrating the Survey Into a Website or Newsletter
You can incorporate survey questionnaires into your corporate resources that are presented online. If you have a website, you may create a link to the questionnaire on any page and promote it with the ads platforms. You may also send a survey with a newsletter.
By Posting the Link on Social Media
Probably, it won’t be a surprise for you, but incorporating a link to social media networks may give a great result if your budget is limited. Besides the link on the main page of your business, you may add a link to the survey to every post you make.