Among the methods of marketing research, surveys take a special place as they help to gather data from the immediate audience that is related to your business.

A typical survey questionnaire consists of different parts. Usually, a questionnaire starts with demographic questions, as they are necessary to identify the properties of the target audience and structure the obtained data according to various demographic features.

What Are Demographic Survey Questions?

Different target audiences have definite properties such as age, gender, hobbies, patterns of consumption, social background, level of education, and so on. It is supposed that young and old people, males and females have a different attitude to products and act differently in everyday life. Although, target groups with similar demographic features have something in common.

The demographic set of questions in the survey questionnaire helps to target specific buyer personas and group tastes, opinions, and preferences according to peoples’ gender, age, ethnicity, and other demographic features. This data then extrapolates on large population cohorts, which helps to coordinate market campaigns.

How To Gather Demographic Information From Your Survey?

Demographic information is both easy to obtain and analyze. As demographic questions are easy to answer, your respondents won’t hesitate about it and provide clear responses. Though, they are very handy when you need to know information about people who create more demand: teenagers, adults, or old people.

The basic demographic data structure population (or consumers) by the level of income, location, education, marital status, social background, ethnicity, social mobility, or age. These features can reveal the belonging of target audiences to market segments, which helps to direct market campaigns and make them efficient.

We Give You 6 Of The Best Examples Of Demographic Survey Questions

Household Income

Basic demographic questions are the most popular, but if you conduct market research you may be interested in questions that make a difference. They include information that is directly related to buying behavior, purchasing power, and consumption patterns. For example, the data about the household income of your respondents may reveal how much your target audience is going to spend.


Employment is another thing that shows the level of income of your target audience and its tastes. It is also related to how much your customers are willing to spend in the long-term period.

Family and Dependents

Information on family and dependents would show what type of products and in what quantity your customers may buy. For example, if the family has babies they probably buy diapers.

Place of Birth

Plays of birth may reveal long-term consumption behavior and purchasing habits. This will provide you with data that can shift the productivity of your market campaigns.


Religion and religious life become very important indicators during recent decades. As the world becomes more polarized and plural, religious rules become an important indicator of consumers’ behavior. For example, you won’t sell beef to Hindu people.

Political Affiliation

Last but not the least, political life, political orientation, or civil engagement influence all the person’s lifestyle. Therefore, when you ask such demographic questions, you know that democrats probably won’t refuse to be volunteers, and republicans happily support their state.