Information society and the information economy have been developing since the second half of the 20th century. During this period, multiple types of scientific research were developed and implemented in various industries. Survey for Due Diligence is one of them which we’ll discuss here!

Nowadays, surveys are among the most widely used and most productive types of research. A survey can gather both quantitative and qualitative data. Additionally, target audiences can be found in the external and internal environments of an organization. Below, we will examine a survey related to due diligence.

What Is a Survey for Due Diligence?

A survey for due diligence is a type of research, which is conducted with the aim to gather data about another company or organization. It is a commonly used procedure in the cases of company acquisition, large investing decisions, partnership creation, or merge initiation.

For example, in the case of a company acquisition, there are a lot of things that have to be analyzed to make a good decision regarding acquisition price after-purchase management. The assets, finances, capabilities, past performance, market niche, clients, and competitors are all the subjects of investigation.

However, you shouldn’t think that a survey for due diligence is a single tool to discover the data about a company. It is a part of the larger complex due diligence process, which can be very large-scale.

What Are the Main Benefits of Conducting Survey for Due Diligence?

Though due diligence survey is a very important part of overall business research, which includes traditional economic research, market research, consumer surveys, panels, product range study, and banking history.

This type of survey can include both quantitative and qualitative studies. That means you may gather data from professional and expert focus groups, but also from the diverse and large target audiences of clients and customers.

As you have probably already understood, the amount of data from such a survey may be quite large. Therefore you have to set your budget, as a survey may streamline the whole disclosure process, which can reveal the facts upon which you may base your decisions.

When Do Companies Need To Conduct These Surveys?

Let’s look at 3 examples of a this application. There are cases when such a survey can save millions of dollars, particularly in the process of merger and acquisition (M&A) of a company. Proper data, gathered in the survey process, can lower the acquisition price or buy undervalued assets. 

Investment due diligence is another good example, where the survey research becomes precious. For example, you can conduct a focus group and collect financial analysts’ and professional traders’ opinions to buy the right stocks, at the right price and time. 

More than these, this research provides numerous benefits for retail and wholesale vendors. Though the sales volumes may be good enough, due diligence in the form of proper marketing campaigns, product awareness, and delivery can create additional demand and multiply income.